In a world where the only constant is change, the How It Should Be Campaign cuts through the noise to bring equality, diversity, education, awareness, and justice to light. We actively support the spread of knowledge, invest in research, fund programs that align with our values, and give back to those who are less fortunate in order to provide increased opportunities to those who need it. Our Corporate Responsibility Movement perseveres in hopes to inspire other individuals and companies to commit to the cause, to push forward with enlightenment, to actively engage, and ultimately to institute positive change.
The #HowItShouldBe Campaign recognizes that we are all people working towards a common goal of excellence and we need to respect and enjoy the beautiful difference we all bring to the table. We celebrate gender, race and the unique beauty in each human.
founder & ceo
Out of this altruistic idealism, is born TargetCW's #HowItShouldBe Campaign. As a marketer, my responsibility is to help shape the narrative for how to move the future towards positive, forward-thinking change utilizing the voice of the people.
vp of marketing
Homes of Hope
(Youth With A Mission)
The Leukemi a & Lymphoma Society
Crohn's & Colitis Foundation
San Diego Rescue Mission
Case For Character