Responsibility Landing | TargetCW

#HowItShouldBe:
Cutting Through The Noise

In a world where the only constant is change, the How It Should Be Campaign cuts through the noise to bring equality, diversity, education, awareness, and justice to light. We actively support the spread of knowledge, invest in research, fund programs that align with our values, and give back to those who are less fortunate in order to provide increased opportunities to those who need it. Our Corporate Responsibility Movement perseveres in hopes to inspire other individuals and companies to commit to the cause, to push forward with enlightenment, to actively engage, and ultimately to institute positive change.

TargetCW has given roughly $2 million to charitable organizations since inception in 2010.

blue quote

The #HowItShouldBe Campaign recognizes that we are all people working towards a common goal of excellence and we need to respect and enjoy the beautiful difference we all bring to the table. We celebrate gender, race and the unique beauty in each human.

Samer Khouli

founder & ceo

blue quote

Out of this altruistic idealism, is born TargetCW's #HowItShouldBe Campaign. As a marketer, my responsibility is to help shape the narrative for how to move the future towards positive, forward-thinking change utilizing the voice of the people.

Nicole Beale

vp of marketing

Our Four Pillars of Philanthropy

R.O.H.R!

Recognizing Our HUMAN Responsibility

B.A.R.K!

Building Animal Responsibility & Knowledge

G.R.O.W.L!

Graciously Raising Our World Leaders

H.O.W.L.S!

Helping Others When Life Sucks

Charities We Support

Homes of Hope
(Youth With A Mission)

Home Start

The Leukemi a & Lymphoma Society

Crohn's & Colitis Foundation

San Diego Rescue Mission

Case For Character

Interested in participating in
our #HowItShouldBe Campaign?