Building Animal Responsibility and Kindness (B.A.R.K) | TargetCW
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What is the B.A.R.K! Initiative?

The B.A.R.K! (Building ANIMAL Responsibility & Kindness) Campaign is about preserving the welfare and treatment of all living creatures. It is meant to eradicate animal exploitation while spreading knowledge about the fair and humane treatment of all animals. We are actively working to increase prevention and oppose cruel practices like the abuse and neglect of all animals. We support animal rescue, adoption, rehabilitation, and wildlife preservation amongst other animal welfare causes directly relating to their treatment and environments.

Approximately 6.5 million companion animals enter U.S animal shelters nationwide every year.

From ASPCA United States Pet Statistics

How To Get Involved

Partner with us on events and initiatives.

Donate to the cause.

Connect with the organizations.

Take a look at some of the furry friends our TCW Family has adopted!

Owner: Cari Murphy, Account Manager

Pet Name: Cruz

Year Adopted: 2014

Adopted From: Montgomery Animal Services & Adoption Center

Fun Fact: Cruz enjoys sunbathing, smiling, giving kisses, destroying toys, stealing your food and winning the hearts of everyone he meets.

Owner: Kristin Borodin, Account Manager

Name: Sansa

Year Adopted: 2017

Adopted From: San Diego Humane Society

Fun Fact: Sansa was of course named after Sansa Stark from Game of Thrones!

Owner: Breanna Robertson, Performance Acceleration Manager

Name: Walle

Year Adopted: 2018

Adopted From: San Diego Humane Society

Fun Fact: Walle enjoys his veggies and lots of head scratches!

Owner: Lindsay Norling, Strategic Account Manager

Name: Vegeta

Year Adopted: 2017

Adopted From: San Diego Humane Society

Fun Fact: Vegeta loves to play and run as fast as he can straight at you. He’s super sweet and gives the best hugs ever.

Owner: Angelina Chaney, Account Manager

Name: Penny

Year Adopted: 2019

Adopted From: Paws4Thought Animal Rescue

Fun Fact: Penny is an escape artist Chiweenie and can jump nearly double her length into the air! She loves to give kisses and will cuddle up with you instantly.

Owner: Thomas Torrez, Business Development

Name: JD

Year Adopted: 2015

Adopted From: San Diego County South Animal Shelter

Fun Fact: JD loves playing fetch and chasing lizards.

Owner: Christina Salazar, Account Manager

Name: Bert

Year Adopted: 2017

Adopted From: San Diego Humane Society

Fun Fact: Like Garfield, Bert is an overweight orange tabby who is known for his laziness, sassy attitude, and intense passion for his food.

Owner: Natalie Dugger, Director of Account Management

Name: Roxy

Year Adopted: 2017

Adopted From: Private Party specializing in Rotty & Mastiff Rescues

Fun Fact: Roxy love to sleep on the couch, snores like a man, loves her mama the most out of our household & loves to wrestle with our other dogs.

Owner: Robyn Ise, CTO

Name: Coco

Year Adopted: 2018

Adopted From: Helen Woodward Animal Center

Fun Fact: We adopted Coco from the Helen Woodward Center at 8 weeks old after she was found on the streets. She loves to run at the beach, tear soccer balls to shreds and catch bees midair. 

Owner: Shalini Shamirpet, Senior QA Analyst

Name: Buttercup

Year Adopted: 2015

Adopted From: Helen Woodward Animal Center

Fun Fact: Buttercup is a very protective and shy dog. She hates baths!

Owner: Cory Reynolds, SVP of Business Development

Name: Richie

Year Adopted: 2014

Adopted From: The Shelter Pet Project

Fun Fact: Richard is our Benjamin Buttons doggie. From the first day we met Richie, he seemed like an old soul. He’s super chill (lazy) except when he gets a treat.

Owner: Loni Botticelli, Benefits Specialist

Name: Kona

Year Adopted: 2019

Adopted From: The Animal Pad

Owner: Grace Abdou, Benefits Data Specialist

Name: Dexter

Year Adopted: 2016

Adopted From: The Humane Society

Fun Fact: Dex loves to play tug a war, he’s got mad hops, cuddles are his favorite, and once he ate part of my passport and it ruined our honeymoon...but we still LOVE him so!

Owner: Bonny Liang, HR Assistant

Name: Chip

Year Adopted: 2019

Adopted From: San Diego Humane Society

Fun Fact: Chip was the last kitten we interacted with when we toured the shelter and we knew he was the one when he chirped the cutest “beep!” at us as soon as we entered the room!

Owner: Nicole Beale, VP of Marketing

Name: Maya

Year Adopted: 2011

Adopted From: ASPA

Fun Fact: Maya loves to snuggle, bark at other dogs, cats and the mailman, dig in the sand, wrestle, attempt to catch balls (albeit badly), and eat bees.

Owner: Breanna Robertson, Performance Acceleration Manager

Name: Charlie

Year Adopted: 2015

Adopted From: San Diego Humane Society

Fun Fact: Charlie is a huge fan of dressing up, short walks at the dog park and gets along quite well with his human sister, Lucy (usually).

Owner: Sean Simkins, Business Development

Name: Mac & Rocky

Year Adopted: 2014 (Mac), 2017 (Rocky)

Adopted From: Barks of Love (Mac), West Coast Boxer Rescue (Rocky)

Fun Fact: Mac and his doggy family were found on the streets of L.A. Rocky was turned into the pound with his brother before being taken in by the rescue. He seemed to have suffered some abuse when we first adopted him but he’s grown to be a happy, important part of our family.

Owner: Amanda Scott, International Account Manager

Name: Regina George

Year Adopted: 2010

Adopted From: Humane Society of Southern Arizona

Fun Fact: You absolutely can sit with Regina George, but she really prefers to sit ON you (if she’s not busy playing fetch with her ball).

Owner: Amanda Scott, International Account Manager

Name: MJ

Year Adopted: 2010

Adopted From: ASPCA  (Arizona Animal Welfare League & SPCA in Tempe, AZ)

Fun Fact: MJ is a special needs cat who is always sneaking up on me and making me laugh.

Owner: Breanna Robertson, Performance Accelerator Manager

Name: Rosie

Year Adopted: 2014

Adopted From: Kitty Devore Rescue

Fun Fact: Rosie likes to lounge around the house. She has donated art to the Cat Café in San Diego, painted with her own paws 😊

99% of currently threatened species are at risk from human activities, primarily those driving habitat loss, introduction of exotic species, and global warming.

From The Center for Biological Diversity, “The Extinction Crisis”

Interested in participating in our #HowItShouldBe Campaign?